Bringing customers together for a uniquely Victory event

Victory Leisure Homes
Victory Village

The Brief

Manufacturer of luxury leisure homes Victory Leisure Homes needed to reengage their customer base following the pandemic to enhance relationships with their customers and land more products in holiday parks across the country.

Victory wanted to create an experience that demonstrated the ‘Victory difference’ and maintained their industry reputation as the ones that ‘do it differently’. Out of all this, the Victory Village was born.

Black Chat Brass band performing with fire pit in the foreground and tipi style tents in the background.

The Solution

Victory’s desire to innovate resonated with our ‘think differently’ mantra and we created an event experience that immersed guests in Victory’s brand, showcased new products and innovations and fostered a sense of community as well as an evening experience that was all about reconnecting and having some fun together.

The village itself was created by building a number of canvas tepee structures, each housing a different part of the event. From ‘Knowledge Nooks’ where guests could explore Victory’s product innovations through the day, to a main tepee which housed the evening celebrations – featuring live band quiz and karaoke – every step of the delegate journey was considered.

With personalised invitations and a seamless booking experience, we brought 120 key customers into the village for a blend of educational and entertaining content with a distinct Victory twist.

The Results

The event was a resounding success and gave attendees an experience that was “uniquely Victory” that made a lasting impact. The varied mix of content and new things to discover throughout the day kept every attendee engaged start to finish and the feedback from customers has been overwhelmingly positive.

Victory saw a number of new enquires come through as a direct result of the event, and customers have already started securing their places for the next instalment.

James Doyle speaking at Victory event.

Watch the video!

Speaker at Victory event.
The event has sent shockwaves around our business, our customers and the wider industry. The comments and thankyous just keep rolling in.
Shirin Kemp (Director of Marketing & PR)
Loved it and cannot wait for the next one. Well done to everybody involved in pulling this event together. It was exceptional!
Superbly organised, extremely informative and lots of fun. Thank you, Victory
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