Bringing Carpetright together online for a virtual experience

Carpetright
Virtual Conference & Awards

The Brief

Like many other businesses, Carpetright’s annual conference and awards dinner was disrupted due to COVID-19. So, they needed support in pivoting to a virtual experience that would deliver the same level of care, consideration and engagement as a live event.

It needed to be something way beyond the usual Teams or Zoom calls people had grown accustomed to – a true opportunity to connect with colleagues and suppliers at a deeper more meaningful level, all from their own homes.

Carpetright event behind the scenes: screens showing different camera angles and virtual participants.

The Solution

After conducting our initial Insight Workshop to understand the event’s core purpose and perception, we used our knowledge of virtual event agenda design and best-practice to translate Carpetright’s requirements into an interactive TV-style high production broadcast.

Delivered from our studio in Manchester, we took inspiration from Carpetright’s vision of “putting our customers at the heart of everything we do” to weave a strong social focus throughout the agenda with three core pillars – regrouping, togetherness and celebration.

The user experience had the viewers at the centre of every touchpoint and piece of content throughout 1-day event, creating the same rapport between hosts and audience as if they were right there in the studio with them.

The Results

An annual event with the best post-event engagement results in years. Despite the format shift, Carpetright received
overwhelmingly positive feedback from delegates, suppliers and stakeholders alike.

Over a third of attendees asked if the conference could remain a virtual event when things return to ‘normal’, while two thirds stating they’d be happy with a mix of live and virtual going forwards.

We are Carpetright awards: presenters on stage.

Watch the video!

I was really surprised at just how engaging it was. I thought the sessions worked really well and it was actually more efficient
Attendee
It exceeded my expectation of how a virtual conference could work. I loved the interactive polls and questions”
Attendee
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