Skipton Building Society’s most sustainable leadership event ever

Skipton Building Society
Leadership conference

The Brief

With their annual leadership event right around the corner, Skipton Building Society brought us in to help colleagues become more curious about the shifting world around them, engage with the strategy, and ensure the event aligned completely with their sustainability and accessibility goals.

This needed each attendee to feel fully considered so everyone could take part in every element of the day without feeling othered or left out, creating complete engagement across with business with their strategic priorities for the next year.

SBS Star Awards participants wearing headphones.

The Solution

Our dazzling conference space centred around conveying strategic content in innovative ways, from accessible interactivity zones to exhibition-style stands to get everyone on board with the business’ direction.

We embedded core accessibility and sustainability practices throughout the event, integrating hearing loops and live captioning into staging, and we even designed an entirely new accessible digital and print brand for the occasion so everyone to access key information through the day with ease.

This hybrid event experience gave colleagues the opportunity to engage through a virtual platform, opening the content out to more attendees for longer.

All branded and graphic assets were crafted from fully recyclable materials, with reusable metal water bottles for each attendee to remove single-use cups completely.

The Results

One of the highest-rated events for employee satisfaction Skipton Building Society have had. Over 90% of colleagues rated the event “Excellent” or “Good” based on their personal experience, including those who made use of the accessibility features.

Feedback from the sustainablity sessions were fantastic, with 91% of colleagues understanding their role in reducing their impact on the environment and 99% understanding the importance of sustainability and accessibility to colleagues and customers and how they can make an impact.

 

Event team cheering on stage in front of large LED screen
Post event the Sustainability team at Skipton has been inundated with requests from senior leaders wanting the team to deliver sustainability workshops to their teams and these requests are still coming through. The sustainability team has also secured a regular place on the colleague induction programme – ensuring new talent arriving at the Society understands their role in their new career of supporting our sustainability endeavours.
Stacey Dickens (Head of Corporate Comms & Esg, Skipton Building Society)
I have always had the mindset of ‘what difference can I make alone?’ but since the event I know I can make a difference in creating a more sustianable future.
Attendee
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Reckitt

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Carpetright

Bringing Carpetright together online for a virtual experience

Brand design & development
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Skipton Building Society

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Skipton Building Society

Skipton Building Society’s most sustainable leadership event ever

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